Link Building oldie ~ but some still goodie

Except for the linking back to other sites -- trading links, this is still a good article even for today.

If you will notice -- even though this article is six years old, some of the people mentioned are like the "who's who" of SEO and link building today.

clipped from searchenginewatch.com 131 (Legitimate) Link Building Strategies July 11, 2002 In search engine optimization, "off page" factors have become more and more important as they relate to rankings. In particular, solid link popularity can literally make or break a site with the search engines. However, one of the most difficult areas of SEO is building link popularity. Why? Because the engines don't want "artificially created" (or useless) links, so there are no easy ways to build link popularity. The days of link farms and huge link exchange programs are over. Try those strategies now and you can easily find yourself booted out of an engine. The Purpose of this Article Start with the Basics: Review any Web site to which you want to link *before* writing to its Webmaster asking for a link. Like all SEO, do it manually. Automating the task is asking for trouble, especially if you haven't reviewed the site before asking for the link. (Gil Sery with Search Engine Optimization Pros)

Linking and Page Rank

I've spent my fair share of money on link building -- primarily buying high PR links back to my sites.

I did not do a scientific test by any means, but I can tell you that the sites where I had high PR links did not get me listed in the search engines any better than those with low or no PR.

This goes against everything I have learned and read... but it is the truth.

I think there are some other factors in play other than PR -- not even sure if PR matters any more.

Sounds crazy, but I'm almost convinced this is true.

Links from relevant sites -- regardless of PR seems to do the trick.

clipped from www.andrewdaum.com Link Building ~ the Holy Grail to High Search Engine Listings Link building… the “Holy Grail” to high search engine listings? Not sure I’d go as far and say that — but many seo Experts say it’s so. I can say this though… whenever I have linked to a page on this blog from another using a certain technique, it always seems to rank higher. Or how about this one; utility poster video I’m #1 for that phrase in Google. So how did I do it? I used some of that “Holy Grail” Linking those seo Experts talk about… and it was easy (and free).