clipped from www.andrewdaum.com Small Business Marketing: How To Do It Yourself This is a reprint from our do it yourself page. Some business owners either can’t afford a Hired Gun, or they just simply want to give it a shot and do everything themselves. I can understand why those with more time than money would opt to give it a shot… just to see if they can figure it all out and do it on their own. To keep you from having to figure it all out on your own, and wasting a lot of time experimenting with what does and doesn’t work, I’ll cover some of the Basics you need to know. I call them Basics — but for any apprentice Gunslinger, these are required fundamentals you must learn and master. Before we dive off into the Basics, let me give you some “Quick Tips” you can implement today. Quick Tip #1: Leveraging What You Already Have I read quite a bit. Usually you can find me wandering up and down the aisles of Barnes and Noble at least twice a week.