Wednesday, February 13, 2008

Marketing Productivity or just busy

clipped from www.andrewdaum.com

Activity Does Not Pay the Mortgage

noise.pngI could have named this post "Being busy does not pay the Bills"… "Don’t confuse activity with productivity" or anything along those lines.

Bottom line — be productive, not active.

But it’s not easy.

t’s 6:20AM Tuesday morning - like I do every morning I walk upstairs to my home office — boot up my computer — check my email and begin my day (first mistake).

It is now 10:22AM — I’ve finished replying to customer emails… finished replying to inquiries on the services I offer… answered some personal emails… and visited the forums where I received a follow up post email — four hours.

Time to get to work. First, I need to check my voice mail.

Good… I only have four messages. Let me return these calls real quick before I "start" my day.

Shoot… it’s 11:18AM — think I’ll grab something to eat.

Okay… time to get busy — but I need to check my web sites and blogs real quick to make sure they are still up and running. Good… they are still there.

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