Hypnotic Marketing and Copywriting

This is a great article on copywriting and story telling.

clipped from www.andrewdaum.com On a sunny, warm day in August, 1996 I kneeled over the grave of P.T. Barnum and had one of the most remarkable experiences of my life. I had begun researching the famous showman in order to write my forthcoming new book, “There’s a Customer Born Every Minute”. I had visited the Barnum Museum, the Historical Library in Bridgeport, Connecticut, and met with Barnum scholars, biographers, and collectors of his writings. I wanted to visit Barnum’s grave and pay my respects. Little did I know that the incredible, magical experience would change my life forever… Recently I went online to hunt for old books by some of my favorite authors, this time I went after anything by Robert Collier — mail order advertising genius and author of such classic books as The Secret of the Ages and The Robert Collier Letter Book. Hypnotic Copywriting» Here is a great article by Joe Vitale on Hypnotic Copywriting: Hypnotic Marketing and Copywriting